Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which includes captured millions of dollars in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the business’s website still lists several other countries where the product is available. The company, based in Canada, markets Puff Bar being an electronic cigarette that can be used as being a regular cigarette. The only real difference is that when you light Puff Bar, it mimics the looks and feel of a real cigarette. Actually, some consumers have compared the puffing action of the product to that of a cigarette, and smokers all over the world have embraced the vapinger.com brand new product with both of your hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the web site still lists several countries where the product is not available. Among the countries list may be the U.S., where the product is specifically directed at younger consumers. The U.S. isn’t the only country where in fact the Puff Bar cannot currently be purchased. According to the website, you can find no plans to release the product in the U.S., though it remains the goal of the company to make the product available in the U.S.
A company representative in Canada told Canadian television station CPolitics that there is “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the merchandise to be sold in Europe, or the possibility that the loophole have been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to the two names used to generate the e cigarette, which are Smaxx and Vapro. As the Puff Bar is still illegal in the U.S., it can be problematic for manufacturers to ship their products in to the country.
There are a few arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that’s too high to be healthy. In addition they fear that children could be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The product is regulated by Canadian law and must meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It generally does not contain any nicotine and only contains a little bit of propylene glycol, an ingredient that’s commonly used to promote cleanliness preventing greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product appealing to younger consumers, as it tastes good.
Like all vaporizers, the Puff Bar also allows users to eliminate nicotine without needing real tobacco. The ingredients in puffs ensure that there is no contact between the smoker’s mouth and the merchandise, thus eliminating the opportunity for nicotine to be absorbed through your skin. Unlike a traditional cigarette, an individual does not have to hold the Puff Bar in place. With the puff bar, the entire surface of these devices is covered with heat-sensitive material, which ensures that the Puff Bar does not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to determine whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to market their products predicated on names that not represent any health dangers, such as for example “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without developing a public health risk. For example, one company has trademarked the term “Candy” and developed several variations of its product, including candy bar and mixed bag bag of chips. The lack of health or trademark significance does not appear to have hindered the business from selling these products to the general public.
Having less health or warning letters on each of the major tobacco products may help contribute to the existing wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a wholesome way to enjoy their daily dose of nicotine. As a way to reduce the selling point of the puff bar to teens, manufacturers will need to include more health-related language on their marketing materials.